Fourth Estate Staff
Los Angeles, CA, United States (4E) – Netflix is launching its very own magazine ahead of the Emmys in a reported attempt to promote their own shows and stars for awards consideration. The 100-page glossy will feature interviews, essays, and other material about the people behind Netflix shows.
The publication, tentatively titled ‘Wide’ will be distributed for free starting June, which is around the same time academy members begin to cast their vote for Emmy nominations.
According to Fortune, Netflix hired Vanity Fair editor Krista Smith to assist with the development of the publication. The company hired some of the most talented writers, photographers, and creative to create the first issue of ‘Wide’.
Last year, Netflix snagged more Emmy nominations than any other rival network, although it failed to win in major categories such as best drama, best comedy, and best limited series or film.
There is no word, however, if Netflix will continue publishing the magazine towards Oscar season. The streaming giant laid ground last year when it took home its first Oscar win and nominations with ‘Roma’.
Netflix’s inclusion in these awards has stirred a deeper controversy in the entertainment industry. Following the success of ‘Roma’, the Academy of Motion Picture Arts and Sciences sought to establish certain requirements in order to be nominated, which as a result limits Netflix and other streaming services’ eligibility for the Oscars.
Because of these proposed changes in the rules, the Justice Department intervened and warned the board that imposing these rigid rules could raise anti-trust concerns and could be tantamount to a violation of the competition law
In a letter, DOJ’s Antitrust Division chief Makan Delrahim expressed concerns that the Academy’s new rules might be written in a way that it would curtail free and fair competition. The letter was a response to Steven Spielberg’s previous statement that the board is pushing for changes to Oscars eligibility.
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